About Me.
Hi,
I’m Geetika Gundhi, a Director and Social Media professional with hands-on experience across advertising films and digital storytelling.
I’ve worked with Dharma Productions, contributing across multiple verticals and sub-brands for industry-leading companies including Reliance Industries Limited, P&G, PepsiCo, The Coca-Cola Company, D’Decor, and more.
Driven by a growth mindset, I intentionally explored diverse roles across creative development, on-set execution, post-production, and social-first content to build a well-rounded creative practice.
As I continue my journey in the film industry, I aim to tell stories that are heartfelt, rooted, and powerful.
Work Experience
DHARMA PRODUCTIONS (DHARMA 2.0)
Social Media Manager & BTS Director
Jan 2023 - Dec 2025
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Achieved 92% organic increase in social media followers, growing Dharma 2.0’s Instagram audience from 25,000+ to 48,000+
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Conceptualised & directed of Behind-The-Scenes content, showcasing the brand’s work, personality and values
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Directed the Digital Assets for the Whisper WOW Campaign, featuring Ananya Panday and Meenakshi Chaudhary
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Supported as the Director’s Assistant for Reliance Digital’s Happiness Project (a Short Non-Fiction Series)
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Worked as an Assistant Director in campaigns for Tira, Malabar Gold & Diamonds, Insight Cosmetics, Realme, Ajio, and Epson
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Made Treatment Notes and contributed to PPM Decks for brands like Lay’s, Nature's Basket, Tira, Pepsi, Forever New, Ajio, Sensodyne, Insight Cosmetics, etc.
DHARMA PRODUCTIONS (DHARMA 2.0)
Social Media Intern
Nov - Dec 2022
CARROT FILMS
Screenwriting & Copywriting Intern
Jan - Feb 2022
YUVAA ORIGINALS
Graphic Design Intern
June - Aug 2025
BELONGG COMMUNITY VENTURES
Research & Communication Intern
Nov - Dec 2025
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Redesigned and rebranded social media platforms, enhancing overall online presence
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Strategised content using company insights
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Organised and catalogued all the advertisements on their Website, Vimeo and YouTube
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Conducted research to collect relevant insights for documentaries and advertisements
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Developed scripts for 10+ thumb stoppers, tenders, 360-degree campaigns and CSR projects for brands like Facebook, Yuwaah and Unicef
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Subtitled and translated videos from Hindi to English
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Scheduled daily meetings for the whole team
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Made the data clearer and more appealing in the insight briefs for brands like Amazon Prime Video and Dasra
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Delivered video packages, logos, digital illustrations and carousels for their Instagram and YouTube Channels (including branded content for Save the Children and Fastrack)
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Conceptualised & executed content pieces and reels
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Wrote, directed and edited an advertisement on diversity and inclusion
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Collected 200+ data points for primary research
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Organised an event on women’s safety
Education
SYMBIOSIS INSTITUTE OF MEDIA & COMMUNICATION
Masters of Arts in Mass Communication (Audio Visual)
2020 - 2022
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Cumulative GPA: 8.98
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Batch topper for 4 consecutive semesters
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Led a team of 9 in the Corporate Interface Team
AMITY INSTITUTE OF PSYCHOLOGY & ALLIED SCIENCES
Bachelor of Arts (Hons) in Applied Psychology
2016 - 2019
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Cumulative GPA: 8.19
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A class representative for 1 year