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About Me.

I’m Geetika Gundhi, a director and social media professional with hands-on experience across advertising films and digital storytelling.

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I’ve worked with Dharma Productions (Dharma 2.0) across multiple verticals, contributing to campaigns for industry-leading companies such as Reliance Industries Limited, P&G, PepsiCo, The Coca-Cola Company, D’Decor, and others.

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Guided by a growth mindset, I’ve explored diverse roles across creative development, on-set execution, post-production, and social-first content, allowing me to build a well-rounded and adaptable creative practice.

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As I continue my journey in the film industry, I’m driven to tell stories that feel heartfelt, rooted, and impactful.

Work Experience

DHARMA PRODUCTIONS (DHARMA 2.0)

Social Media Manager & BTS Director

Jan 2023 - Dec 2025

  • Achieved 92% organic increase in social media followers, growing Dharma 2.0’s Instagram audience from 25,000+ to 48,000+

  • Conceptualised & directed of Behind-The-Scenes content, showcasing the brand’s work,  personality and values

  • Directed the Digital Assets for the Whisper WOW Campaign, featuring Ananya Panday

  • Supported as the Director’s Assistant for Reliance Digital’s Happiness Project (a Short Non-Fiction Series)

  • Worked as an Assistant Director in campaigns for Tira, Malabar Gold & Diamonds, Insight Cosmetics, Realme, Ajio, and Epson

  • Developed scripts for a potential collaboration with Nature's Basket

  • Made Treatment Notes and contributed to PPM Decks for brands like Lay’s, Tira, Pepsi, Forever New, Ajio, Sensodyne, Insight Cosmetics, etc.

DHARMA PRODUCTIONS (DHARMA 2.0)

Social Media Intern

Nov - Dec 2022

CARROT FILMS

Screenwriting & Copywriting Intern

Jan - Feb 2022

YUVAA ORIGINALS 

Graphic Design Intern

June - Aug 2025

BELONGG COMMUNITY VENTURES

Research & Communication Intern

Nov - Dec 2025

  • Redesigned and rebranded social media platforms, enhancing overall online presence

  • Strategised content using company insights

  • Organised and catalogued all the advertisements on their Website, Vimeo and YouTube

  • Conducted research to collect relevant insights for documentaries and advertisements

  • Developed scripts for 10+ thumb stoppers, tenders,  360-degree campaigns and CSR projects for brands like Facebook, Yuwaah and Unicef

  • Subtitled and translated videos from Hindi to English

  • Scheduled daily meetings for the whole team

  • Made the data clearer and more appealing in the insight briefs for brands like Amazon Prime Video and Dasra

  • Delivered video packages, logos, digital illustrations and carousels for their Instagram and YouTube Channels (including branded content for Save the Children and Fastrack)

  • Conceptualised & executed content pieces and reels

  • Wrote, directed and edited an advertisement on diversity and inclusion

  • Collected 200+ data points for primary research 

  • Organised an event on women’s safety

Education

SYMBIOSIS INSTITUTE OF MEDIA & COMMUNICATION

Masters of Arts in Mass Communication (Audio Visual)

2020 - 2022

  • Cumulative GPA: 8.98

  • Batch topper for 4 consecutive semesters

  • Led a team of 9 in the Corporate Interface Team

AMITY INSTITUTE OF PSYCHOLOGY & ALLIED SCIENCES

Bachelor of Arts (Hons) in Applied Psychology

2016 - 2019

  • Cumulative GPA: 8.19

  • Class representative for 1 year

TECHNICAL SKILLS

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